Choosing A Niche That Matters You And Your Readers
Choosing A Niche That Matters You And Your Readers
People who say they aspire to become like one of those famous and successful entrepreneurs who make regular appearance in all the business magazines can be assured that they will never be as successful as their ideal. While a lot of people may be disappointed and would want to justify themselves, they fail to realize that these famous people worked hard and made a name of their own for themselves.
If you want to make your business bigger, if you want to proudly walk on the carpet of fame, you have to be wise in choosing a suitable niche.
Most bloggers commit the grave mistake of choosing a niche that is by and large famous and excessively saturated.
While choosing a niche think of something that nobody else has thought of. Pick a niche that is underdeveloped and expand your business, by giving it a name, and a shape.
Purpose Of Choosing A Niche
Before we talk about how to choose a niche, allow me to ask you a question. What is the primary purpose of your blog? Are you writing exclusively out of your unconditional love and passion for the subject of writing? Or are you writing with a singular aim of making money?
For most of the beginners, answering this simple question becomes ridiculously impossible. When we start writing we have mixed emotions and therefore our answer to this particular question lies somewhere in between the two.
While I personally believe it is your passion that will give you all the fame and attention you need, you cannot expect your blogs to be a popular overnight without having the most appropriate content. Making money would become extremely easy if you choose a profitable niche, cleverly.
How To Choose A Niche
Passion speaks greater than money. So if you choose to write something that you are passionate about you would not require an external reinforcement to ensure that you come up with an article every day. Since you love the topic so much, you would unintentionally and unconsciously wake up every morning enthusiastically to write something for your blog.
However, passion doesn’t always fetch you money. Sometimes, people prefer choosing topics that they are only interested in and the topics that guarantee income. Although initially you may not be very enthusiastic about the content, you may slowly develop an affinity, because this content ensures a great deal of income over a period of time.
When you write about a greatly saturated subject, you need to be aware that a lot of other people are competing with you. Thus, choosing a proper niche becomes very important to maintain high and unique standards of your blog.
Steps For Choosing A Niche
So, here are some steps to help you choose an appropriate niche:
1. Analyze your audience
In order to choose a niche, it is first important for you to analyze your audience and thus come up with your target audience.
2. Understand their problem
Once you have selected your target audience, you will have to understand the problems and the troubles they are made to face. Understanding their problems will help you develop a better understanding of your audience and in turn help you in choosing a niche for your target audience will become easier.
3. Profit-making Problem
You will have to classify all the various problems that our faced by your target audience. Some of these problems are so mild that your audience may just ignore it. While some other problems may be so great that your audience will be ready to pay for the solutions. Identify these problems that can fetch you consistent income and focus your attention to these profit-making problems.
4. Understand These Problems More Deeply
Now that you have a list of profit-making problems, you will have to do some researches in order to understand these problems in greater depth so as to provide suitable solutions to these problems.
Summing It Up
Choosing a niche may appear difficult for anybody who is first introduced to this phrase. But once you are able to connect one dot to another, it becomes easy. You also have to observe how your target audience, their troubles, and the solutions to their troubles are intertwined.
The topics that you choose for your blog may appear very interesting to you, but it might not have the same effect on others.
Choose a niche suitable for your target audience, who are your readers. Over the years your readers will stay consistent while the technology and interests may vary.
Therefore while choosing a niche; you have to keep your audience and their interests in mind.
At the end, all that you have to keep in mind is that while choosing a niche, make sure you choose it wisely, ensure you don't have a lot of competition, read a lot to get inspired and lastly enjoy your job of writing what you like.